What are the highlights in the history of Wayne’s? Have a look at the most important milestones the years in our timeline, all the way to the launch of the Supercino only a year or two ago.
NUMBER OF COFFEE SHOPS
Most of our coffee shops are located in Sweden. But did you know that we have also opened coffee shops abroad? Today, you’ll find Wayne’s Coffee in Norway, Finland, Vietnam, Germany, China, Cyprus, Saudi Arabia and Jordan.
That’s how much we reduce our use of chemical pesticides every year – in Sweden alone. According to our (official Organic receipt), this leads to increased biodiversity and a reduced risk of pollution.
GUESTS SERVED EVERY DAY
Every day, you’ll be in the company of enough people to fill a small city where Wayne’s is everyone’s choice. Many choose us because they want to enjoy a Swedish fika. Others visit us to pick up their morning coffee, buy breakfast, study or enjoy a healthy lunch with their colleagues.
What are the highlights in our history? Have a look at our most important moments over the years.
Our first coffee shop opened on Kungsgatan 14 in central Stockholm. Not only was it the first one in the chain; it was the first coffee shop in Sweden to serve Caffe Latte!
We invest in a franchise concept and take first step outside Stockholm. A new coffee shop was opened in Uppsala.
We left Sweden for the first time. Our expansion crossed the border into Finland, where we opened yet another coffee shop.
The Internet arrived with full force at Wayne’s. This year, we launched free Internet in all our coffee shops in Sweden.
Finland is joined by Norway, which was yet another Nordic country in the Wayne’s family. Our coffee also became Rainforest Alliance certified.
In 1994, we were the first to serve Caffe Latte in Sweden. We repeated this feat in Saudi Arabia when we launched our first coffee shop in the country.
Cyprus became a part of Wayne's family.
We were the first Swedish chain of coffee shops to be KRAV labelled (Swedish environmental label). And we were the first to serve organic Barista milk.
One of our franchisees in Sweden won "Franchisee of the year".
We were named “Franchise chain of the year 2017” at Grand Hôtel in Stockholm. The reasons included our purposeful work on increased sustainability.
This was the year when we launched the Supercino, combining the best of two worlds. Super-healthy plants and the delicious feeling of a cappuccino. And we open our first coffee shop in Jordan and UK.