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About us
Wayne’s Coffee is Scandinavia’s leading coffee shop chain. We serve around 25,000 customers every day. On the meny you find our unique blend of coffee, cold drinks, delicious bakery products and fresh foods from the day we opened our first shop in Stockholm in 1994.
As the first American-style oriented coffee shop right in the middle of one of Stockholm's busiest streets, Wayne's Coffee operates 80 coffee shops today with a total turnover of EUR25 million (2006) and is percepted as obvious alternative to our coffee lovers.
Wayne's Coffee is continuously expanding, both in the excisting regions but also in new markets. The coming year we expect to reach a total of 100 units. Our aim is to offer our customers the most natural meeting place and a assortment of products with high quality.
Come to Wayne’s Coffee and you will notice the difference between us and every other coffee shop you have ever visited. Wayne's Coffee is an alternative place for you between work and the home, where you can meet friends, have a coffee break, read a paper and unwind in comfort. You can also choose Wayne’s Coffee from work point of view, use the wireless Internet connection, which is available at our coffee shops. We want you to feel comfortable!
According to a comprehensive consumer survey last year (2006), we are the brand leader in our market with considerably greater brand recognition than the competition.
Aside from great service, our success may also be attributed to Wayne’s Coffee’s innovative and trend setting approach to the products it sells. For example, we were one of the first to serve caffe lattes, we were first with large muffins, made smoothies popular and we introduced chai latte on a wide scale. The chain’s popularity and strong product offering also ensures that Wayne’s Coffee also attracts consumers to nearby shops and businesses – making us a popular fixture in every location.
A close-knit family
Wayne’s Coffee is Swedish and privately owned. The ownership structure is geared towards the long-term, where the owners are still active in the day-to-day running of the organisation. The chain is run and steered from the International Head Quarters in Stockholm, where a small but efficient staff focuses on operations support, sales and marketing, new market development and product development. Wayne’s Coffee offers a proven concept and a promise of sound profitability.
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