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About us
Wayne’s Coffee is Scandinavia’s leading coffee shop chain with around 30,000 customers served every day. Wayne's Coffee operates over 100 coffee shops today with a total turnover of EUR30 million (2008) and is one of the largest Franchise companies in Scandinavia. And are considered the obvious alternative to coffee lovers around the world.
On the menu you find our unique blend of coffee, cold drinks, delicious bakery products and fresh food. The idea for Wayne’s Coffee was born from our dream of setting up a new type of meeting place, a homely urban environment to sit down and enjoy conversation, good beverage and something to eat. A meeting place with its roots in the Swedish “fika” tradition, an almost cultural institution involving taking a break in daily workaday life and relaxing in the company of others. This combined with the Italian coffee culture and influenced by the North American pastry tradition all came together in the vision of Wayne´s Coffee. The dream resulted in the successful opening of Wayne’s Coffee’s first coffee shop in Stockholm in 1994.
We received a fantastic reception, and since then Wayne’s Coffee has become Scandinavia’s leading coffee shop chain. New shops are constantly opening, in more places, in more cities and towns, in more countries. Welcome to the world of Wayne’s Coffee. Our aim is to offer our customers the most natural meeting place and a assortment of products with high quality. Come to Wayne’s Coffee and you will notice the difference between us and every other coffee shop you have ever visited.
Wayne's Coffee is an alternative place for you between work and the home, where you can meet friends, have a coffee break, read a paper and unwind in comfort. You can also choose Wayne’s Coffee from work point of view, use the wireless Internet connection, which is available at our coffee shops.
We want you to feel comfortable! Aside from great service, our success may also be attributed to Wayne’s Coffee’s innovative and trend setting approach to the products it sells. For example, we were one of the first to serve caffe lattes, we were first with large muffins, made smoothies popular and we introduced chai latte on a wide scale. The chain’s popularity and strong product offering also ensures that Wayne’s Coffee also attracts consumers to nearby shops and businesses – making us a popular fixture in every location.
A close-knit family
Wayne’s Coffee is Swedish and privately owned. The ownership structure is geared towards the long-term, where the owners are still active in the day-to-day running of the organization. The chain is run and steered from the International Head Quarters in Stockholm, where a small but efficient staff focuses on operations support, sales and marketing, new market development and product development. Wayne’s Coffee offers a proven concept and a promise of sound profitability.
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